Jennie Kim fronted the Ray-Ban Meta Wayfarer campaign, wearing the smart-glasses iteration of the iconic acetate frame with characteristic BLACKPINK poise. The Meta Wayfarer preserves the familiar trapezoidal silhouette while embedding camera and audio hardware into the temples — a fusion of heritage design and wearable technology that suits Kim's position at the intersection of music, fashion, and digital culture.
The Ray-Ban Meta Wayfarer RW4012 is a smart sunglasses model that merges the iconic Wayfarer silhouette with integrated technology. Crafted from durable acetate, it retains the recognizable design while incorporating advanced features. Typically available with polarized or solid lenses, it provides reliable visual clarity and sun protection. The frame is designed for everyday comfort, offering a secure fit while enabling seamless hands-free functionality.
