When Ray-Ban set out to introduce its Reverse collection in 2023, the brand turned to Vittoria Ceretti for the campaign imagery — a fitting choice given her reputation for carrying high-fashion edge into commercial work. The Reverse line flips the classic lens curvature inward, creating a concave profile that reads as technical and sculptural, and Ceretti wears the Wayfarer Reverse R0502S with a nonchalance that sells the innovation without over-explaining it.
The frame itself feels like a deliberate departure: a familiar Wayfarer silhouette, but with a precision-engineered, inward-curving lens that changes the way light hits the face. In Ceretti’s campaign shots, the effect is subtle but noticeable — a sharper, flatter eye-line that gives the images an arresting, quasi-architectural quality. Against clean studio backdrops and minimalist styling, the glasses do the talking, making a persuasive case for the technology on offer.
For a model known for editorial daring at houses like Chanel and Versace, anchoring a major eyewear campaign shows the breadth of Ceretti’s commercial reach. The campaign makes clear that the R0502S is not a nostalgic reissue but an active statement about where the Wayfarer line can go next, and casting it on a face this sharp gives it the credibility it deserves.
The Ray-Ban Wayfarer Reverse RB R0502S reinterprets the iconic Wayfarer with an innovative reversed lens curvature, creating a modern evolution of a classic design. Crafted from durable acetate, it maintains the recognizable silhouette while introducing a refined, forward-looking aesthetic. Typically fitted with solid or polarized lenses, it offers balanced visual clarity and reliable sun protection. The updated structure ensures a secure and comfortable fit for everyday wear.
